Dreamland has been promoting fun and joy on TikTok for several years now. With this campaign it took the concept of Back To School to a whole new level. Some of the biggest influencers in Belgium were asked to create a so-called Chain Video. Others created a video in which they asked their fans to give an estimate of the total value of a back pack filled with school attributes. The one who guessed right won the back pack.
The campaign generated almost 4.0 million views with an incredible Engagement Rate of 22%.
Agency: Creator Network.
Total Views: 3.742.000.
Conceptualizer and Creative Producer: Coen Haver.
Number of influencers: 10.
Run date: September 2020.