For a few years already, Firestone has been involved in giving emerging talents the opportunity to play on the Firestone Music Stage at 6 of the largest music festivals in 6 Europe. 

In Germany, Firestone launched a TikTok campaign with 13 creators showcasing their music talents. The campaign generated 3.7 million views with an Engagement Rate of 11%, which is above the average for branded video campaigns on TikTok.

Client: Firestone
Agency: Wave Agency / Creator Network.
Platforms: TikTok.
Countries: Germany
Total Views: 3.700.000
Conceptualizer and Creative Producer: 
Coen Haver.
Number of influencers: 13
Run date: September 2020

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