For a few years already, Firestone has been involved in giving emerging talents the opportunity to play on the Firestone Music Stage at 6 of the largest music festivals in 6 Europe.
In Germany, Firestone launched a TikTok campaign with 13 creators showcasing their music talents. The campaign generated 3.7 million views with an Engagement Rate of 11%, which is above the average for branded video campaigns on TikTok.