To promote this new game TikTok influencers were asked to create a video in which they invited a close friend or relative to join them on a (digital) holiday. Fans and followers were encouraged to follow their example by joining them in Hotel Hideaway.
With almost 600.000 views and an Engagement Rate of 20%, this was a highly successful campaign.
Client: Talpa Gaming.
Agency: Creator Network.
Countries: The Netherlands
Total Views: 592.000.
Conceptualizer and Creative Producer: Coen Haver.
Number of influencers: 10.
Run date: October 2020.