KBC Bank Recruitment Campaign
KBC’s objective on TikTok was to recruit new grads to fill this team. Therefor, it needed a campaign that made working at a bank look fun and to reach their all important target market of recent graduates, they ran an In-Feed Ad campaign on TikTok.
Using TikTok’s Ads Manager campaign objectives, KBC created a traffic-led campaign in collaboration with popular Creator Afrobelg. The ad led users to KBC’s career website, whilst its creative made working in the KBC Live team look fun through @afrobelg’s skits and parodies, sat natively in the ‘For You’ feed as In-Feed Ads do so well.
KBC ran this campaign for about four weeks, allowing TikTok’s algorithm to control the spend, optimise and build the best result possible.
The campaign hit its objective with sheer volume, generating over 28,000 clicks to the career website. It also only cost KBC just 0.12 EUR per click, as the algorithm found how to squeeze as much out of the budget as possible. Whilst engagement wasn’t an objective, the ad drove an impressive 0.53% CTR and over 24,000 likes, showing how well the creative connected with the TikTok community.
Client: KBC Bank.
Agency: So Buzzy.
Total Clicks: 28.000
Conceptualizer and Creative Producer: Coen Haver.
Number of influencers: 1
Run date: June and July 2021