For the webshop Plein.nl Haver wrote and directed a multi-layered story of a woman, faced with every day challenges of motherhood. Each story, with an approximate length of 6 seconds, refers to one of the product categories available at Plein.nl. Two weeks after the release of the commercial each story was individually distributed as a bumper ad on YouTube, with a specific product attached.
The 40″ version of the commercial generated over more than 1.2 million impressions and a 17% relative lift of the Brand Awareness.
Directed by: Coen Haver.
Production Company: Breese / Fingerspitz.
Written by: Coen Haver.
Cast: Caroline Bech.
Director of Photography: Jan van Ooijen.